Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products.

Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world.

As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia.

The Company’s partners and distributors operated 524 additional retail stores worldwide.

As of January 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.

PURPOSE OF THE JOB

The candidate will be included in the CRM team in Marketing department and will take care of the management of projects related to the implementation of Digital Transformation and the management and analysis of customer data for the development of personalized loyalty strategies.

CORE JOB RESPONSIBILITIES

• Manage and lead of business process solution from design to implementation
• Analysis, coordination and development of data configuration and integration processes
• Ensure the analysis, enrichment and quality of data from all available touch points, in order to use them correctly for business activities
• Customer database management and analysis: collect customer quality data, profiling, segmentation and personalization
• Development of omnichannel contact strategy
• Definition, Implementation and Management of marketing automation flows and contents
• Analysis of the results related to Loyalty Programs, to highlight the strengths and weaknesses and direct their possible evolution
• Analysis and monitoring of customer behavior and campaign performance, in order to extrapolate useful insights to define an effective contact strategy and increase the Life Time Value of customers
• Create ad hoc reports and analyzes to extract information that can be of support to the decision-making process and to the store staff
• Knowledge of the main marketing automation and CRM platforms (Salesforce, Oracle)
• Coordinate with different functional teams (E-Commerce, Operations, Retail, IT, BI)

• Education: technical degree (Economics, Mathematics, Computer Engineering, Management Engineering, Computer Science)
• IT background with experience across the system development life with experience in all project phases (plan, initiate, elaborate, design, risk, build, test, implement.)
• Determines requirements, designs, builds, tests, implements, maintains and enhances business systems
• Proven experience in Software installation, configuration, development and deployment of Salesforce CRM (Marketing Cloud and Service)
• Analyzes, detects, identifies and corrects technical problems and deficiencies
• Expertise with CRM platforms, Digital Transformation projects, and analytical data systems (es: Adobe Marketing Cloud, Salesforce, SAP CRM, Contact lab, Power BI, MicroStrategy, Data Analytics e Machin Learning
• Excellent verbal and written communication skills in English (mandatory)
• Analytical and problem-solving skills
• Proactive and challenging vision
• Strong leadership and teamwork
• Project Management skills
• Interest and passion for innovation and technologies
• Effective time management and prioritization skills and analytics skills