Fondata nel 1981, GUESS è nata come azienda per la produzione di jeans e da allora è cresciuta con successo fino a diventare un marchio di lifestyle globale. Guess?, Inc. disegna, commercializza, distribuisce e concede in licenza una collezione lifestyle di abbigliamento contemporaneo, denim, borse, orologi, occhiali, calzature e altri prodotti di consumo sempre legati al settore fashion.

I prodotti Guess? sono distribuiti attraverso punti vendita monomarca e nei migliori grandi magazzini e negozi specializzati in tutto il mondo.

Al 30 Gennaio 2021 la Società gestiva direttamente 1.046 negozi al dettaglio in America, Europa e Asia.

I partner e i distributori della Società gestiscono altri 524 punti vendita al dettaglio in tutto il mondo.

Al 30 Gennaio 2021, la Società e i suoi partner e distributori erano presenti in circa cento paesi nel mondo. Per ulteriori informazioni sulla Società, si prega di consultare il sito Web www.guess.com.

JOB PURPOSE

In this role, you will be monitoring large set of business KPI’s and perform analysis in order to support efficient decision-making and optimization, via smart tools and data-driven insights alongside interface with wide range of e-commerce teams including web marketing, operations, merchandising, UX and marketplaces.

CORE JOB RESPONSIBILITIES

• Work closely with a wide range of teams across the business, acting as an analytical focal point for E-commerce Vice President and e-commerce teams, aggregating data from multiple data sources to create a “single source of truth”
• Explore & analyze large scale of data sets to optimize and improve business performance processes
• Collect and analyze data, identify trends and insights on the markets to support guess.eu and Marketplaces business activities across all the ecommerce areas (Web Marketing & Sales, Operations & Customer care, UX, Merchandising, Omnichannel).
• Smart monitoring and analysis of the e-commerce dept. s main KPIs utilizing BI tools, Google Analytics 360, Einstein Analytics among the others.
• Perform daily data review process using smart alerts
• Collect and analyze data, identify trends and insights on the markets to support specifically Web Marketing strategies, E-commerce Vice President and e-comm teams improving ROI
• Smart monitoring and analysis of the companys main KPIs utilizing advanced BI tools
• Explore & analyze large scale of data sets to optimize and improve business performance processes
• Identify problems within the business, including through using data modelling techniques
• Use statistical models to assist the E – Commerce Web Marketing, CRO & SEO Senior Manager to understand current digital performance and predict future results
• Implement and maintain digital and web tracking using/coordinating tag management systems
• Analyze and manage data from web analytics tools, digital ad platforms and other data sources to identify performance trends, data inaccuracies, optimization opportunities and business insights
• Lead reporting and dashboard creation for internal team, company’s stakeholders and executives using data visualization tools
• Identify analytics opportunities and present solutions to internal stakeholders and team’s managers
• Stay current with new data and analytics news, trends, tools and strategies and proactively communicate updates to internal teams
• Get in touch with third parties and partners to receive/create and monitor reports
• Effectively communicate data strategies, performance insights and complex data problems and solutions
• Supervise E- mail marketing KPIs, segmentation and personalization activities
• Keep monitored behavioral, engagement, and demo data in order to assist in data segmentation and profiling activities
• Support Ecommerce teams in developing ad hoc qualitative and quantitative analysis, for instance:
• Weekly/monthly/yearly performances reports, by Market/Channel and Device
• ST% analysis support to Merchandising team
• Cancellation and Return Rate monitoring
• ROI analysis, monitoring and analyzing actual vs budget data and Web-Marketing KPIs, by Country and Device
• Promotion redemption, by market, by channel

REQUIRED QUALIFICATIONS

• At least 4 years’ experience an analytical/data position in a MNE
• BA/Master graduate in a quantitate fields - Industrial engineering/Statistics/Math/other

• Analytics Tools as Google Analytics 360 (proficiency), Google Dashboard, CRM Tableau, GTM, SFCC E – commerce Cloud business manager and Marketing Cloud experience are a strong plus;
• Experience working with Big data (e.g. using BQ) an advantage
• High proficiency in Excel and Power Point
• Experience working with visualization tools
• Office package, excellent knowledge of Excel;
• Ability to write SQL query is a plus
• English and Italian fluent speaker
• Be cooperative, precise, respect of deadlines;
• Self-motivated, hard worker
• Good interpersonal relationships needed
• Presentation skills
• Independent and responsible
• Dynamic and passionate Analyst
• Must have excellent organizational skills with attention to detail and follow-up;
• Excellent interpersonal and communication skills with the ability to interact with a diverse group at all level;
• Interested to work in an international environment
• Love to work with numbers; “Data Rockstar” & Data Visualization expert
• Understanding of retail industry, experience in fashion ecommerce is a plus