Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products.

Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world.

As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia.

The Company’s partners and distributors operated 524 additional retail stores worldwide.

As of January 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.

PURPOSE OF THE JOB

The Web-Marketing Senior Supervisor works closely with the E-Commerce Web-Marketing, SEO & CRO Senior Manager for the daily/monthly/yearly setting and monitoring of Web-Marketing mix strategies to maximize investment and continuously improve European e-commerce’s ROI, Sales & Revenues.

The E-commerce Web Marketing Senior Supervisor will manage a team of 3 resources. Ad hoc special projects may be assigned on top of the above-mentioned accountabilities.

CORE JOB RESPONSIBILITIES

• Co-operate with E-Commerce Web-Marketing, SEO & CRO Senior Manager in the yearly Web-Marketing budget allocation, together with the Media Agency and external partners, in order to maximize ROI and achieve sales and Revenues targets;
• Oversee monthly planning and budgeting for media placements, with daily and weekly tracking;
• Daily/monthly/yearly steady exchanges with external Web-Marketing Agency in order to maximize investment to continuously improve ROI and reach target budget through all web-marketing channels;
• Supervising of full Web-Marketing Reporting Systems and data management.
• Track, collect and analyze data, identify trends and insights to support E-Commerce Web-Marketing, SEO & CRO Senior Manager in defining strategies to improve ROI and CR;
• Scout, identify and propose new business opportunities/channels/tools instrumental to achieve sales targets;
• Quickly identify and react to challenges and opportunities, in order to reach sales and ROI targets;
• Monitor and analyze KPIs in order to improve usability, contents, and conversions of the company website, through steady exchanges with Web-Content-Graphic, Customer Care & Operations team, Merchandising team, and Omnichannel team;
• Work closely with Merchandising team analyzing website’s data and giving directions on how to perform merchandising to maximize KPIs like Addition to Cart, Conversion Rate;
• Analyze competitors quantitatively and qualitatively through steady monitoring, in order to propose new leverages to increase the business goals;
• Supervise editorial and commercial texts creation for website contents and Email Marketing making sure that tone of voice and registers are aligned to the brand guidelines;
• Email database and segments creation; upload and scheduling of DEMs;
• Supervision and update of the E-commerce marketing calendar, aligning to Marketing – Adv Calendar, Retail Calendar and identifying opportunities for e-commerce
• Follow and assist in developing a CRO testing roadmap along with the UX team;
• Provide detailed analysis on DEM’s performances to identify best strategies to apply;
• Cooperate with SEO Specialist to identify SEO best practices in cooperation with MIS (keywords presence and redundancy, tags and meta-tags, pages’ titles, images’ titles, correct indexing, etc.). Recommend and implement possible content changes and improvements for SEO purposes, supporting also Merchandising team.
• Co-operate with other all E-Commerce teams to maximize customer experience on-site, all devices;
• Supervise the creation (or provide in case of need) daily analysis of business trend and results, by Country and Web-Marketing Channel;
• Support E-Commerce Web-Marketing, SEO & CRO Senior Manager and E-commerce Performance and Data Analyst in developing ad hoc qualitative and quantitative analysis, for instance:
  • Weekly/monthly/yearly performances reports, by Country, Web-Marketing Channel and Device;
  • ROI analysis, monitoring, and analyzing actual vs budget data and Web-Marketing KPIs, by Country, Channel, and Device;
  • Promotion redemption, performances by country (48)
  • Weekly reports product categories’ performances in order to support merchandising actions based on KPIs like BR, CTR, Visits, etc.

REQUIRED QUALIFICATIONS

• At least 6 years experience in e-commerce web-marketing environment;
• At least 4 years experience in SEO, CRO, and analytics Tools as Google Analytics 360, Sem Rush, Adobe Omniture, and GSC;
• Office package, excellent knowledge of Excel;
• HTML basic knowledge;
• Data visualization skills;
• Proficiency knowledge of the English language – both written and spoken. Any additional language is a plus;
• Knowledge of e-commerce dynamics for Fashion Retail
• Knowledge of Salesforce Customer 360 Tools (Commerce Cloud, Service Cloud, Marketing Cloud, CRM Tableau) is a strong plus;
• Be cooperative and teammate, precise, respect of deadlines;
• Attention to details and to the respect of the Brand guidelines;
• Time and resources management (supervising a team of 3 people among Web Marketing, SEO, and Copywriting resources)
• Data hero and out of the box approach;
• Results driven, able to create and maintain sense of urgency among the team, able to reach and exceed the business’ goals