Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products.

Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world.

As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia.

The Company’s partners and distributors operated 524 additional retail stores worldwide.

As of January 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.

PURPOSE OF THE JOB

Reporting directly to the PR & Event Manager and to the Marketing Director, the PR Support Intern will assist the Press & PR activities in all European markets, serving 12 PR agencies and all Guess product categories (Guess Jeans, Underwear, Activewear, Beachwear, Handbags, Footwear, Kids, and Marciano Los Angles and GUESS Originals). A big part of the PR Support Intern will also be to assist their colleagues in Digital PR including influencer collaborations, product seedings, creative mailers, and influencer market research.

CORE JOB RESPONSIBILITIES

Assist the organization of international PR in the following tasks:

• Compilation and preparation of the weekly clipping report
• Support the PR agencies with sample requests for shootings and special projects
• Assistance during seasonal PR product selections
• Support the team with reporting (events, special projects, key messages, press days, etc)
• Assistance in the organization of PR events from idea to production
• Product orders and shipments for PR seedings, influencers PR samples
• Regularly research top influencers and always keep up to date with the influencer industry (trends, influencers, projects)
• Content and guideline creation to each influencer project and seasonal key message
• Social Media Calendar maintenance for each influencer collaboration
• Gift and gadget management including research for new ideas to orders and stock organization
• Assistance in the creation of Social Media calendar and post programming
• Content creation during special events

• Bachelor’s Degree in Marketing, Event Management, Communications & PR or similar
• Languages: Fluent in English. Knowledge of Italian and French is an advantage
• Candidates should possess a strong interest in public relations, be self-motivated, hard-working, creative and detail-oriented, in addition to being responsible and organized
• A strong knowledge of social media in particular IG, TT, YT and all its functions
• Internet research, social media, and Microsoft Office package are necessary; Photoshop is a plus
• Ability to work on cross-functional and multi-national teams
• Motivation letter and personal portfolio required